Gbets Signs Sponsorship Deal with Sharks Rugby

Industry 08 March 2026 By MzansiWins

Gbets has secured a two-year sponsorship agreement with the Sharks rugby franchise, marking a significant push into the KwaZulu-Natal market.

The deal will see Gbets branding on the Sharks' training kit and prominent signage at Hollywoodbets Kings Park Stadium. It also includes exclusive matchday promotions and enhanced odds on all Sharks matches through the Gbets platform.

This follows a growing trend of SA bookmakers investing in sports sponsorships. Hollywoodbets already has naming rights to Kings Park, while Betway South Africa has been a major Premier Soccer League sponsor. World Sports Betting and Sportingbet have also increased their sponsorship activity in recent months.

For Gbets, the deal is part of a broader strategy to build brand recognition beyond their traditional Gauteng base. The bookmaker has been investing heavily in both marketing and platform improvements throughout 2026.

Gbets customers can use promo code BETS when signing up to claim their welcome bonus.