Hollywoodbets Secures Multi-Year PSL Sponsorship Extension

Hollywoodbets has announced a multi-year extension of its title sponsorship deal with the Premier Soccer League (PSL), keeping the Hollywood branding on South Africa's top football competition through at least the 2028-29 season. Financial details were not disclosed, but industry sources estimate the deal is worth upwards of R200 million per year.

The partnership, which began in 2020, has been one of the most successful sports sponsorships in South African history. Hollywoodbets' brand awareness among sports fans has grown exponentially, and the bookmaker now commands a significant share of the SA betting market, particularly in KwaZulu-Natal where they are headquartered.

As part of the renewed deal, Hollywoodbets will increase its grassroots football investment, funding youth development programmes in all nine provinces. The bookmaker will also launch a new prediction game tied to PSL matches, offering weekly cash prizes to participants.

For punters, the sponsorship extension means continued enhancements to Hollywoodbets' football betting markets. The platform already offers the widest range of PSL-specific markets among SA bookmakers, including player props, corner totals, and half-time results. The new deal is expected to bring even more granular options.

Hollywoodbets currently scores 8.5/10 in our rankings, with strong marks for brand trust, payment variety, and especially their horse racing coverage. Their welcome bonus of R50 Free Bet is modest compared to competitors, but the overall platform quality makes up for it. Read our complete Hollywoodbets review for the full assessment.